Articles about fashion, style and technology
Traditional demographic customer surveys no longer work. Learn how behavioral data from virtual fitting rooms helps you understand your real audience.
Purchasing errors can cost millions. Learn how artificial intelligence helps buyers shift their intuition to precise data.
Why does relying on a "perpetual inventory" often lead to losses? We explore how consumer psychology and smart styling can help optimize inventory.
How can you stop wasting budgets on blind trust in intuition and start using data? We'll explore the step-by-step implementation of AI analytics in the fashion business.
How are algorithms and AI saving fashion businesses from millions in losses? We explore how modern technologies accurately identify future bestsellers.
A pattern error of just a few centimeters can freeze a season's budget. We explore how artificial intelligence is saving the fashion business from illiquid assets.
How AI algorithms help fashion brands avoid warehouses overflowing with deadstock and translate buyers' intuition into precise figures. A stylist's perspective on the future of fashion retail.
The era of intuition is a thing of the past. Find out how artificial intelligence helps fashion brands accurately predict trends and operate profitably.
Is polyester evil, and cotton a blessing? We debunk the main myths of the textile industry and explain why the future belongs to Tencel and Cupra.
