Articles about fashion, style and technology
Why does 100% cotton quickly lose its appearance, while high-tech blends are taking over the fashion industry? We explore the properties of modal through the eyes of a stylist.
Learn all about next-generation cellulose fibers. Why are renowned brands switching en masse to Tencel, Modal, Lyocell, and Cupra?
In a summer evening dress code, plain cotton is out of place, and heavy velvet is a real pain. We're breaking down the best fabrics for a flawless evening out.
Is it true that natural silk can create a sauna-like effect? We'll explore the physiology of fabrics and learn how to choose the perfect slip dress for a hot summer.
Worried about ruining your favorite linen dress after just one wash? Learn the secrets of proper linen care from a professional stylist.
Regular white cotton provides less UV protection than SPF 10 sunscreen. Learn how UPF protection works and what clothing to choose for a safe summer.
We're exploring whether it's worth completely abandoning synthetics in hot weather. Learn how to distinguish cheap polyester from modern, high-tech fabrics.
A "100% cotton" label doesn't guarantee coolness in the summer heat. We'll explain how the weave of the yarns affects comfort and how to choose the perfect fabric.
Идеальный стопроцентный лен без заломов — это миф. Рассказываем, как правильно подобрать смесовую ткань для летнего костюма, чтобы выглядеть статусно даже в жару.
