Articles about fashion, style and technology
The era of intuition is a thing of the past. Find out how artificial intelligence helps fashion brands accurately predict trends and operate profitably.
Is polyester evil, and cotton a blessing? We debunk the main myths of the textile industry and explain why the future belongs to Tencel and Cupra.
We spend a third of our lives sleeping, yet we continue to wear old T-shirts at home. We discuss with a stylist whether investing in next-generation fabrics is worth it.
We explore the paradox of fabric durability using real-life examples from our wardrobes. Learn how viscose and modal perform after multiple washes.
Find out how Tencel, Cupra, and Modal garments wear. We'll explore the differences between a refined rumpled look and a cheap, sloppy finish.
Why 100% cotton isn't always the best choice for dermatitis. We explore modern materials that truly save sensitive skin.
Forget wrinkle-prone linen in the fast-paced city. A personal stylist explains which breathable materials to choose for a flawless look in the heat.
Caring for new-generation fabrics is fundamentally different from washing cotton or synthetics. We'll break down the care instructions to maintain the premium look of your items.
Tired of wrinkled T-shirts and hot cotton in the summer? A stylist explains why fashionistas choose Tencel for the perfect look in the heat.
