Articles about fashion, style and technology
Premium vegan leather or natural materials? Learn how to avoid marketing scams and choose truly high-quality items.
A basic T-shirt from a mass-market store often loses its shape after the first wash. Learn the stylists' secrets for choosing the perfect knitwear for multiple seasons.
Fabric's prestige often takes a backseat to practicality. Learn how to "detective shop" and choose the perfect coat that won't look out of place in a week.
The illusion of luxury is easily shattered when you look inside a garment. Discover the 10 main secrets that reveal cheap tailoring.
Manufacturers have masterfully imitated expensive fabrics, but the details don't lie. We explain why high-quality hardware is the key indicator of a garment's quality.
Tired of jeans that lose their shape and bag at the knees by midday? Stylist Olena Kovalenko shares her secrets for choosing the perfect denim.
A 100% wool sweater isn't always the best wardrobe investment. A personal stylist explains which fabrics to look for to stay warm.
Why does expensive cashmere quickly lose its appearance, while budget items last for years? We explore the physics of fabrics and learn how to choose the perfect pilling-free garment.
The tag is your item's true identity. Learn how to decipher symbols and fabric composition to avoid overpaying for marketing and save your clothes from damage.
