Articles about fashion, style and technology
The longevity and luxurious appearance of clothing depend 80% on proper care. Learn the professional secrets of washing and ironing synthetic fabrics.
Even an expensive coat can be ruined by one wrong bag. We explain how professional buyers test fabrics for pilling.
We're debunking the biggest myth about summer wardrobes. Find out why modern synthetics are no longer an enemy in the heat and which artificial fabrics will keep you cool.
Many people shy away from beautiful items, dismissing viscose as cheap plastic. Together with a stylist, we explore what this fabric is really made of.
Why isn't 100% cashmere always practical, and why shouldn't synthetics be feared? We explore the composition of knitwear and discover how to choose the perfect warm sweater.
Debunking the myths about the fashion industry's biggest villain. Find out why clothing made with polyester often outperforms 100% natural fabrics.
Why aren't 100% linen or cotton always the best wardrobe choices? We explore how smart synthetics help garments maintain their shape and look their best.
Think stretchy jeans are the most comfortable? Find out why too much spandex can ruin your figure and how to choose denim that won't lose its shape by evening.
The myth that all synthetics are cheap and harmful materials is a holdover from the 90s. Let's explore when polyester and elastane can actually be beneficial.
