Articles about fashion, style and technology
You have just 7 seconds to make a statement without words. We explore how evolution and neurobiology explain our perception of other people's wardrobes.
Does a red price tag shut down your critical thinking? Find out how a mathematical approach to sales can help you build the perfect wardrobe without breaking the bank.
Lost your receipt or branded dust bag? We'll explain how to return an item to an online store without losing your money and debunk the main myths about consumer rights.
Tired of unsuccessful online purchases? We'll explore the main mistakes made when choosing plus size clothing and learn how to select the perfect items with engineering precision.
Forget the "just read the reviews" advice. Discover a stylist's engineering approach that will save you from disappointment when shopping in Asia.
Liked a look from Pinterest, but the price is too high? Discover stylist secrets to help you find quality clothes based on images and avoid overpaying.
Learn to recognize cheap fabric hidden behind professional retouching. A stylist's tips for visually assessing the quality of items in online stores.
Shoes should fit perfectly from the first try-on. Learn how to measure your feet correctly and find the perfect pair online, with no returns.
5-star ratings on marketplaces are often deceptive. Learn how to analyze reviews and photos to avoid wasting time on low-quality items.
