Skip to content
Fashion glossary

It-girl: what it is, distinctive features and style

Katarzyna Nowak 3 min read

What is an It-girl?

It-girl — is a girl with absolute magnetism, charisma, and an impeccable sense of style who sets fashion trends and becomes an object of mass imitation.

Read also our full guide: Fashion Terms: How Business Works in the Fashion Industry
Ит-гёрл - 1
Basic accessories and layered jewelry are the foundation of an It-girl's everyday style.

To understand what an "It Girl" is, we need to look back at the history of cinema. The term originated in the 1920s thanks to British writer Elinor Glyn and became firmly established after the release of the silent film "It" (1927), starring Clara Bow.

In today's fashion industry, influencers, models, and socialites hold the title of "It Girl." Their everyday street style looks are instantly copied and become global trends without the help of professional stylists. Alexa Chung, Hailey Bieber, and Bella Hadid are prime examples.

Distinctive features

The main characteristic of the style is an effortless chic effect. The looks look like the girl threw on the first thing she saw, yet the outfit still looks harmonious and modern.

Ит-гёрл - 2
Classic outfit: oversized blazer, white T-shirt, straight vintage jeans and loafers

A key element is the masterful mix of price points. It girls easily combine heavy luxury with vintage finds or basic mass-market pieces. A classic example is the combination of a Chanel tweed jacket with straight-leg Levi's 501 jeans and a simple white T-shirt.

Ит-гёрл - 3
Clean girl aesthetic: a knit suit, a beige trench coat, and a sleek bun

Another essential feature is a signature piece. This is a recognizable element of personal style that carries through from look to look. This could be a specific shape of sunglasses, a favorite sneaker style, or a signature casual hairstyle.

Style techniques

A basic silhouette technique involves pairing a voluminous top with a fitted or lightweight bottom. A popular combination is an oversized menswear-inspired blazer worn over a sheer silk slip dress.

Ит-гёрл - 4
A mismatched pairing: a silk slip dress paired with chunky biker boots and an oversized bomber jacket

Wardrobe investments are made in statement accessories. A structured designer bag and trendy shoes, such as loafers, Miu Miu ballet flats, or rare sneaker releases, are used as accents when paired with simple hoodies or jeans.

Layering basic jewelry completes the look. Create a set of several thin gold or silver chains, signet rings, and bracelets. These sets are worn daily as an integral part of personal style.

What style mistakes do you make?

Honest Quiz: Find Out Your Wardrobe Weaknesses and How to Fix Them

About the author

K
Katarzyna Nowak

Wardrobe consultant and personal shopper. Expert in European mid-range brands. Helps create stylish looks without overspending — with specific budget recommendations.

Try MioLook
for free

Start creating perfect outfits with artificial intelligence

Get access — €0.99 once