What is push-up?
Push-up (from the English word push up - to lift) is a cutting technology or special inserts in clothing designed to visually enlarge, change the shape and lift the breasts or buttocks.
The technology gained widespread recognition thanks to the Wonderbra brand, which released the first push-up bra in the 1960s. This lingerie item gained widespread popularity in the 1990s.
The sculpting effect is achieved through a diagonal cut, rigid underwire, and special padding at the bottom or sides. The pads are made of foam, gel, silicone, or air-filled, allowing the natural volume to be shifted upward and toward the center.
Main types
Bras range from models with a light supportive effect achieved solely through an anatomical cut to double push-up bras. The latter feature voluminous pads that visually increase the bust by one or two cup sizes.
The shaping effect of jeans and trousers is achieved through a heart-shaped yoke, high back pockets, and darts. These garments are made from dense, stretchy denim with added spandex or elastane.
Push-up sportswear includes compression leggings and cycling shorts. These are designed with a special gather (elasticated seam) between the buttocks and firm support zones underneath.
Push-up swimsuits come in bandeau, halter, and classic triangle styles. They feature built-in or removable waterproof, strain-resistant pads.
How to wear
A classic push-up bra with diagonal cups is ideal for deep V-necklines. A balconette bra with a shaping effect is perfect for square bob necklines and off-the-shoulder dresses, providing support only from below.
Push-up pants and jeans require a precise fit. Anatomical seams and darts should be positioned directly under the buttocks, avoiding horizontal creases on the thighs.
Form-fitting push-up sports leggings are recommended to be paired with a voluminous top. Pairing them with oversized hoodies, loose sweatshirts, or long T-shirts helps balance the proportions of the silhouette.
