What is the "coastal granny" style?
Coastal Grandmother — is a fashion aesthetic inspired by the relaxed yet elegant wardrobe of wealthy women living in coastal homes.
The term gained popularity in 2022 thanks to social media. The trend is based on the visual imagery of heroines in Nancy Meyers' romantic comedies, particularly the style of Diane Keaton's character in Something's Gotta Give.
The main idea behind the style is to combine absolute comfort with understated luxury. The clothes evoke a sense of leisurely living, including strolls on the beach, gardening, or reading on a spacious veranda.
Distinctive features of aesthetics
The color scheme of the trend is built around soft, natural tones. The palette is based on crisp white, cream, beige, sand, light blue, and navy blue.
The "coastal granny" style emphasizes the use of exclusively natural, breathable, and tactilely pleasing fabrics. Washed linen, heavy cotton, lightweight cashmere, and textured wool form the wardrobe staples.
Key elements include oversized linen shirts, wide-leg drawstring trousers, and loose cardigans. Classic ribbed cotton tank tops are often used as base layers.
How to wear this style
A basic everyday look is built on contrasting volumes and textures. An unbuttoned white linen shirt is worn over a fitted top, paired with loose beige trousers and flat leather sandals.
For cooler weather, layering is key. A chunky cashmere sweater is draped over a light blue pinstriped shirt or a lightweight linen midi dress.
The accessories group calls for minimalism and functionality. A canvas or straw shopper bag, classic tortoiseshell sunglasses, and a simple bucket hat made of thick cotton complete the look.
