Articles about fashion, style and technology
Almost 40% of jeans purchased online are returned. A practicing stylist explains why regular measurements don't work and how to choose your perfect pair.
No more returns due to incorrect sizes. Learn how artificial intelligence and 3D technology are changing the rules of online shopping forever.
Up to 40% of online orders are returned due to the wrong size. Learn how to measure yourself correctly to shop online without errors.
Size charts are often misleading, and traditional labels become meaningless. We'll explain how to correctly convert international sizes to Russian sizes without errors.
Tired of endless returns after online orders? We'll explore the most common shopping mistakes and learn how to choose clothes that fit perfectly.
We're creating a modern preppy capsule collection for mature women without the schoolgirl look. Ivy League academic rigor meets effortless casualness.
Modern romance doesn't survive in a vacuum. Learn how to skillfully incorporate floral prints and ruffles into your wardrobe to look stylish, not dated.
Forget teenage rebellion and ripped T-shirts. We'll explore the rules for creating stylish, "grown-up" grunge with complex textures and layering.
Forget about impractical festival outfits. We'll tell you how to put together a truly grown-up and luxurious boho capsule wardrobe for real life.
